Like many people I found myself with an interest in traditional folk music in 2000 that coincided with the release of “O Brother, Where Art Thou?” Of particular interest was the song “Big Rock Candy Mountain.” The song, if you’ve never heard it, was originally recorded in 1928, but likely written in the late 1800s …
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Who needs an “easy button?”
I was just reviewing a user experience job where part of the description said the role should help to give ordinary people an “easy button” into the complicated world of the company’s domain. And in that context, the reference and idea makes sense, but I started thinking about the eponymous ad campaign. The general flow of …